As consumers become increasingly conscious of what they eat and of the ingredients used in their food products, companies advertising maple on their primary selling panel without containing any real maple on the ingredient list are being dragged into the spotlight.
Sales of organic products in the US totaled nearly $39 billion – and nearly 5% of the total food market share according to the Organic Trade Association’s Market Analysis for 2014 – and pure maple syrup is no exception. What is organic maple syrup? Why is demand so strong? And, what is it being used for?
Craft beer makers and home brewers are bringing alternative sources of flavor to the forefront of brewing. As a highly fermentable sugar with a seasonally sought after flavor profile pure maple syrup is increasingly being pursued as an ingredient for some of our favorite ales.