David Marvin, founder of Butternut Mountain Farm and Emma Marvin, co-CEO and second-generation owner, recently spoke with Zachary Crockett of The Economics of Everyday Things about what makes maple worth it.
A great deal of effort is committed by sugarmakers to make real maple syrup each season. This conversation illuminates those factors. It further grips listeners by navigating maple’s history from its discovery through the Civil War, addressing table syrup, and celebrating the generational tradition of sugaring.
From the loving labor of making maple syrup to the optimal flavor pairings of this natural sweetener, there is something everyone can learn from tuning in.
Grab a stack of pancakes and listen to the maple episode of The Economics of Everyday Things presented by Freakonomics here: https://freakonomics.com/podcast/maple-syrup/
Yes, we think real maple syrup is worth it every time.