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Keep It Simple. Keep It Pure

We believe that pure maple syrup should be much more ubiquitous than it is. So much so that some of us go to above and beyond to make sure we are not served a side of faux maple syrup. Carrying little bottles of pure maple syrup with us is not uncommon at all. And it looks like we aren’t alone in this plight to “keep it real”.

As consumers become increasingly conscious of what they eat and of the ingredients used in their food products, companies advertising maple on their primary selling panel without containing any real maple on the ingredient list are being dragged into the spotlight. In the last six months alone, there have been multiple class action lawsuits against companies that use pure maple as a primary descriptor on their products without containing any actual pure maple syrup or sugar in them. It is no surprise that consumers rely on the pictures and bolded statements of products labels rather than the smaller, much less glamorous looking, list of true ingredients on the back of the packaging to tell us what is in the products we buy. But consumers are not alone in their suffering. Sugar makers in maple producing regions who dedicate their hard work and livelihood to the production of pure maple syrup also bear the brunt of this misfortune. As long as consumers are unable to tell the difference between products containing pure maple form those containing imitation maple, companies lose their incentive to invest in, not only pure maple syrup, but all that comes with it: long legacies of healthy woods, hardworking sugar makers, and a dedication to producing high quality products with integrity at its forefront.

We all know that maple syrup goes great with pancakes, but new research suggests that it can do much more than make your breakfast delicious. Pure maple contains minerals such as calcium, manganese, potassium and magnesium, and is a natural source of antioxidants. Antioxidants have been shown to help prevent cancer and support the immune system. Pure maple syrup is more nutritious than all other common sweeteners, contains one of the lowest calorie levels, and has been shown to have healthy glycemic qualities. On the other hand, imitation maple syrup containing high fructose corn syrup contains no vitamins or minerals and is processed very differently in our bodies. All are attempting to imitate pure maple syrup, but nothing compares to the real thing. Real maple syrup has no artificial colors or flavors. It is simply the result of boiling water off from the sap gathered from wild grown maple trees. Nothing is added.

So keep it simple and keep it pure. Choose 100% pure maple.

Read more about these class action lawsuits here.

Watch Congressman Peter Welch standing up for pure maple here.